Founded in 2013, Sweetish House Mafia was an instant success with mass media hysteria, courtesy of their famous traveling cookie Nano.
It all began when Neha Sethi sent out a batch of homemade cookies for sale via the back of a Tata Nano.She would interact with fans via social media - where they would vote for the location of the travelling Nano. Customers would queue up for hours to get their hands on the freshly baked cookies!
Neha Sethi aka the ‘batman of baking’ kept her identity secret, till 2014. As SHM rose to popularity, and to meet the increasing demand - the brand opened its first store in Lower Parel.
Specializing in cookies, the brand has slowly expanded its range of products and also offers brownies, milkshakes, cookies, cakes and a variety of other desserts. Pioneering the ‘cookie cult’ - the brand now has presence across Mumbai, Pune, Kolkata and Bangalore.